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BECOME A QUALIFIERInsights
BBQ Passion Runs Deep Across Ages
Grilling and barbecue appeal broadly across age groups, with many surveys showing similar participation levels from ages 35–64 and significant engagement from both younger and older adults.
Millennials + Gen X dominate BBQ gear purchases
31% Millennials
32% Gen X
70%
of grill purchasers are homeowners
Major Event Attendance
100,000+ at top festivals
Broad Appeal
94%
of U.S. consumers say they love or like BBQ.