Founders & Advisors

Revenue leader with over 18 years of experience driving commercial growth across sports, entertainment, and emerging industries. He has played a key role in shaping the business strategy behind several of the NFL's top revenue- generating stadiums, guiding early design and monetization decisions. Scott has led high- performing teams at the Las Vegas Raiders, Dallas Cowboys, and Legends, where he drove major partnership, media, and ticketing revenue. In addition to his work in sports, he advises B2B and technology companies looking to break into the sports industry, as well as early-stage consumer brands, helping them navigate growth strategy, go-to-market execution, and commercial positioning.

20+ a seasoned marketing and platform strategist with over 20 years of experience across sports, entertainment, and technology. As Global Chief Marketing Officer for Stagwell's Brand Performance Network, she has led digital innovation with partners like Meta, Google, Amazon AWS, and LinkedIn. She previously founded and scaled Dentsu's The Story Lab into a $23M global content engine and built fan engagement ecosystems for FIFA, Formula 1, NFL, and MLB. Shannon has also held board roles at Zipline.AI and Versus Systems, co-founded the AI education platform Alpha, and helped drive retention at The Honest Company through subscription CRM innovation. With an MBA from the University of Oregon's Warsaw Sports Business Program, she has overseen over $500M in marketing tied to global IP and remains a leader in data-driven brand growth and platform development.

A visionary entrepreneur and strategic advisor to our team, with a deep focus on innovation at the intersection of sports, media, and technology. As the founder and CEO of Infinite Athlete, he is pioneering the use of AI to revolutionize how sports content is captured, distributed, and monetized. Charlie's expertise in building technology-driven platforms, securing strategic partnerships, and delivering scalable media solutions makes him a critical asset as we build our digital infrastructure and fan engagement strategy.

Long-time tech expert with 15+ years of startup experience building the infrastructure and teams that early stage companies need to realize their visions. Chris is well known for his ability to "will into existence" robust and innovative solutions under even the harshest constraints. He served as the lead engineer at the Alliance of American Football where he built the infrastructure for a national football league from the ground up as envisioned by our founding board member Charlie Ebersol, and he currently also serves as CTO of Infinite Athlete, where he's continued to revolutionize sports technology alongside Charlie.

C-suite executive with over 20 years of experience leading brand, revenue, and marketing strategy across some of the biggest names in professional sports. He has held senior leadership roles with five major teams in the NFL, NHL, and MLB, including the Washington Commanders, Jacksonville Jaguars, San Diego Padres, and Los Angeles Chargers. Known for driving growth through innovation, Steve has built award-winning marketing teams, negotiated major sponsorship and media deals, and modernized fan engagement platforms. His expertise spans brand transformation, CRM strategy, digital media, and multi-channel revenue operations. Steve is widely regarded as a strategic leader who integrates data, creativity, and commercial execution to deliver results in highly competitive sports and entertainment environments.

Reed Bergman is a seasoned sports marketing executive and trusted advisor to our team, with a distinguished track record of success across professional sports, athlete management, and brand partnerships. As a former agent representing top-tier talent and the founder of multiple sports marketing ventures, Reed brings unmatched expertise in sponsorship strategy, media rights, and commercial growth. His strategic insight and network across the sports and entertainment industry play a key role in shaping our business development and long-term vision.

Mark Neifeld serves as a trusted advisor, bringing deep expertise in launching and scaling sports properties. As the founder and CEO of the Sport Fishing Championship, he built the first-ever national tournament series for offshore fishing, combining high-stakes competition with premium media storytelling. Mark's vision, operational acumen, and experience building a league from scratch make him an invaluable resource as we grow our own championship platform.